Keith "Dez" Hernandez 

Born in the Bronx with a pencil in hand, Keith “DEZ” Hernandez has spent a lifetime turning raw instinct into refined art. Evolving from a childhood spent sketching on hallway walls to being named one of New York City’s top tattoo artists, DEZ built his reputation on striking black and grey realism. Known for deep blacks, sharp details, and strategic negative space, his signature high-contrast style has attracted top names in sports and entertainment to his Manhattan studio.

Now expanding his creative vision into fashion, this apparel line channels the exact discipline and aesthetic that defines his ink—delivering purposeful, memorable designs built to leave a lasting mark.